Product
Building products people actually use: scope, UX, launching and selling what you build.
Your next side project should be an unsexy business
Most side projects launched by developers fail because they are pure tech projects. Pick an unsexy business instead, with partners from that field.
Building a product is easy. Distribution is the hard part.
Developers often forget that building a product depends on them. Selling, onboarding and keeping customers does not. A simple plan for technical founders.
Building an MVP is easy. Everything else is hard.
With AI, building an MVP has never been easier. What's actually hard is the good idea, distribution, product-market fit, churn and quality over time.
UX matters far more than UI
UX is too often sacrificed for UI, because UI is what people see. Yet an ugly but functional site stays in use far longer than a gorgeous one that fights you.
Why 9 out of 10 side projects die after the MVP
Once the MVP is done, developers drop operations, observability, sales, support and maintenance. Better to finish 2 projects than do 25% of 8.
The best feature for a SaaS: adding nothing
Past a certain point, the best feature for a SaaS is adding nothing: polish and simplify what exists rather than piling up features that blur the tool.